Facebook, Twitter and Google plus are just a few of the social networking sites that many people are referring to as one of the most powerful mediums in the world of business. Although many marketers recognize the potential of these sites, there are still many businesses that have not effectively explored the possibilities of social media marketing. The article below offers numerous tips for achieving success with social media marketing.
Invite as many people as you can to your social media page. Even if they are not a customer, they can help make others aware of your company by just liking or following your page.
Make links that tie all your social media sites together. For example, put links to your Twitter, Youtube and Facebook pages on your blog. Your Twitter profile should contain your Facebook and blog URL. This makes it simple for your customers to follow you in whichever way works best for them.
Converse with your customers. What many companies fail to recognize, is that feedback, even negative, is giving them the opening to have a conversation. Engage fully with the customers that contact you and build a mutually-rewarding dialogue with them. Try to be as engaging and passionate as you possibly can so that you can make the customer feel like they’re being catered to.
Combine social media and email marketing. Include a Twitter or Facebook buttons at the end of any emails and let customers know that you’ll answer their questions personally on those social networks. In addition, post a link on the registration page to get people to sign up for your newsletter.
If you have a social media presence, always respond to people when they ask a question or post a comment. It’s common to look over a question or comment, so keep an eye out for them.
Plan your high-level social media strategy wisely and carefully. If you do not have a clear strategy and bounce from one social site to another, you can end up wasting time and money. Create a long-term strategy that takes your overall business goals into account and implement it with confidence.
One way to get your business’s name out there is to guest blog for others in your niche or have a popular person in your niche guest blog for your business. This can help you generate extra traffic. Guest blogging on another blogger’s website is an excellent idea if they allow you to backlink to your own website. You should allow all guest bloggers to post their own links on your blog as well. The followers of the blog will most likely check out your site as well in the process.
When you use social media, market your services or products on as many sites as you can. Facebook is an excellent marketing tool; however, other sites such as Twitter and MySpace are also quite valuable. You have a better chance at success the more visible you make yourself.
Keep in mind that social networking is not simply about posting advertisements for your products. Social networking will let you gain more knowledge about your customers. You might also get them interested in your brand. You obviously have ample time to discuss your products or services, but try to use this opportunity to discover more about your customers and their opinions on a « non-spammy » level.
Monitor the work of your competition. Go to social media networks and check out how they are executing their technique. If something seems to be working for them, try a similar strategy. Or, use the knowledge you gather to come up with a totally new idea that they have not tried.
You can increase the reach of your marketing by linking your social media site with LinkedIn. Many people have Twitter, Facebook or Google+ share buttons, but consider also having a LinkedIn share icon on your blog posts. This will enable potential customers to share your blog with others. 100 million users on LinkedIn who might potentially share your blog with their friends translates into a lot of potential profit for you.
Post on Facebook regularly. Also, be sure to acknowledge everyone who comments on your page. Quickly and accurately address what people are posting on your Facebook timeline. When you do this, your friends and your customers will perceive you as being genuinely concerned about them and about your business.
Create humorous content when possible. Keep the humor appropriate, but use it when you can so that you can increase positive reader reaction. If someone finds something very amusing on Facebook, they’ll be more likely to share with others. This is a great way to create a word-of-mouth affect.
Make it simple for your readers to get a subscription to your blog. Make the subscribe button as visible as possible. Ideally, it should be positioned in a prominent location. Take into consideration slower Internet speeds as well. Have the subscribe button load early for those with slower connections.
Use incentives to market your products on social media, but do not be pushy. People do not like feeling pushed into buying something. A weekly sale or incentive at a set time each week will attract customers. Just float the idea of a deal around them and let them know it’s expiring soon. Your customers will do the rest.
When appropriate, it can be profitable to market media profiles and social networking sites relating to your product in more than one language. Be sure to personalize your content for different geographic areas. Don’t just translate exactly the same content across the board. It’s easier for customers to feel comfortable about making purchases from a company that they feel understands their culture and language.
When choosing a social media marketing firm, make sure they practice two-way communication in their efforts. If they do, you can be confident that they can and will address any problems that occur. Check their social media pages and verify that they respect their clients enough to respond to their pages.
Use Twitter or Facebook for advertising limited or exclusive offers. Allow enough time for customers to take advantage of these offers, but also try to convey a sense of urgency. If a customer happens to miss your great deal or limited time offer, they are sure to pay closer attention to your future updates. Be sure to mention these types of offers for followers on your general business website. This will help to get people interested in subscribing to your social network pages and updates.
As many businesses move into the social media space in a effort to reach new customers, it is important to see if this approach is effective. A misguided approach can be worse than no approach at all. But fruitful social marketing is important. It can cost a company a lot of business if they’re not using social media marketing in the advertising campaign, and that’s not good. This article is geared to the business or website owner who wants to leverage social media but doesn’t know where to start.